Lynne Azpeitia, LMFT


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January-February 2023

Member Contributor — Lynne Azpeitia, LMFT, AAMFT Approved Supervisor

Getting Paid:
Setting The Hourly Rate in Your Practice.
Is It Time To Set A New Fee?


Is it time for you to reevaluate whether you’re charging the right amount for your psychotherapy services?

With all the talk about money and prices due to the increased costs of goods and services—and the recent rise in inflation—everyone is experiencing, many therapists are seriously thinking about, wondering, or seriously considering raising the prices for their services. It’s one of the main topics of conversation in professional circles these days.

Since so many therapists are thinking of or increasing their rates, they are also concerning themselves with how to balance the humanistic and business side of running, growing, and sustaining a private practice at the same time. 

Do you need a better way to set your hourly rate—one based on your values and what you need to earn from your practice in order to thrive financially and emotionally?

If so, here are four very practical articles that can help with that. Each article offers simple strategies and good advice for how to set your rate so that you are paid what you’re worth and you don’t burn out meeting with clients.

Some of the helpful things you’ll find in these articles: 

  • Considering your pre-tax annual income
  • Things that happen when you undercharge clients
  • How to account for/include your no show rate when calculating how many clients to see
  • How to afford health insurance, vacation, and pay your quarterly taxes
  • Questions to ask to determine if it’s time for you to raise your session price
  • Finding a financial happy place for your practice.

Consider these articles as new tools in your Fee-Setting Toolbox: 

Whether you decide to increase your prices or not, there will most likely be a thing or two in these articles that will help facilitate your decision and comfort with it.


Lynne Azpeitia, LMFT, is in private practice in Santa Monica where she works with Couples and Gifted, Talented, and Creative Adults across the lifespan. Lynne’s been doing business and clinical coaching with mental health professionals for more than 15 years, helping them develop even more successful careers and practices. To learn more about her in-person and online services, workshops or monthly no-cost Online Networking & Practice Development Lunch visitwww.Gifted-Adults.com or www.LAPracticeDevelopment.com.


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San Fernando Valley Chapter – California Marriage and Family Therapists