Membership Meeting with
Jaelline Jaffe, PhD
Branding and Niche Marketing for Therapists: Growing Your Practice by Being Who You Are
All therapists say they work with depression and anxiety, but what sets you apart? With thousands of therapists out there, why would someone come to see YOU? That is not a snarky question! Clients need to know who you are and what you uniquely have to offer for their needs, in order to be drawn to receive your assistance.
This presentation will focus on ways therapists can capitalize on their own interests and life experiences, as well as provide for an unfilled need, and how to present themselves to reach their ideal clients. We will also discuss how our values and beliefs about money affect our ability to conduct a successful private practice.
Learning Objectives
In successfully completing and attending this presentation, participants will be able to:
*Identify unique qualifications of individual therapists that set them apart.*
*Examine the presentation of self through business cards, websites, and other materials.*
*Explore attitudes about money and marketing as they relate to private practice management.*
Course meets the qualifications for 1 hours of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences.
Jaelline Jaffe, PhD has a full-time non-insurance private practice that draws up to 95% of clients from her websites, www.LemonAidCounseling.com and www.SensitiveToSound.com, as well as from therapy profiles linked to these sites, and referrals from other specialists who recognize the value of her unique services. Dr. Jaffe is co-author of The Language of Emotional Intelligence (McGraw Hill, 2008) and The Heroic Journey: A Rite of Passage Program for adolescents (Center for Integrative Learning, 2001), which is used in Montessori and other middle schools across the country. After numerous questions from colleagues about her marketing successes, she launched www.Marketing101forTherapists.com and for several years conducted a series of three classes to help her colleagues achieve success in marketing their own practices. Lemon-Aid Counseling is one of only 15 businesses featured in Branding Basics for Small Business.
Time
8:30-9:00am - Networking, Registration, & Breakfast
9-9:30am - Membership Meeting & Announcements
9:30-10:30am - Speaker Presentation
10:30-11:00am - Structured Networking
11:30 -1pm - Board Meeting ~ All Welcome
Place
Woodland Hills Country Club
21150 Dumetz Road
Woodland Hills, CA 91364
(The Country Club does not allow denim; ADA compliant)
Price
$10 member
$20 non-member
(register online by Sunday prior to event 12:01am,
no phone or email RSVP)
$40 walk-in, regardless of membership - $25 walk-in fee beginning in January 2017
(no cash or check, credit cards only)
Questions
Contact our VP of Membership here
Grievances
Contact our President here
Accommodations
Contact our Hospitality Chair here
Policies
View a list of our policies here
Refund Policy
Requests for refunds must be in writing and received by SFV-CAMFT before one week prior to the event. A $2 administrative fee will be deducted for cancellation of a paid event, through the cancellation deadline. There will be no refunds on requests received after one week prior to the event. The President has discretion to issue refunds that do not comply with the policy. To request a refund, click here
SFV-CAMFT is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for Marriage & Family Therapists. SFV-CAMFT maintains responsibility for this program/course and its content.
CAMFT- approved Continuing Education Provider #62281
.png)
.png)